Safe materials · age-labelled honestly

Ages 0–12

Toys that outlive the hype

Safe materials, age-labelled honestly, and picked by parents who test everything at home first.

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Toys5 products

Games & Puzzles5 products

School5 products

Outdoor4 products

Soft Toys5 products

Best sellers

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Red wooden train

5.0 (2)

A painted wooden engine in red, blue and yellow.

129 EGP

Mixed building bricks

3.7 (3)

A loose assortment of plastic bricks in bright colours.

159 EGP

Coloured pencils

A row of coloured pencils covering the full rainbow.

69 EGP

Fish kite

3.5 (2)

A large fish-shaped kite in pink, black and white.

139 EGP

Classic brown teddy bear

5.0 (3)

A soft brown teddy bear with a cream muzzle.

199 EGP

Natural wood train set

An unpainted wooden engine with three wagons.

189 EGP 229 EGP −17%

Jigsaw puzzle

5.0 (2)

A cardboard jigsaw with many small interlocking pieces.

119 EGP 149 EGP −20%

Wax crayons

3.7 (3)

Chunky wax crayons in strong, bright colours.

45 EGP

New this season

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New arrivals

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Safari plush animals

Plush zebra, giraffe and elephant, sold separately.

159 EGP

Sticky notes pad

5.0 (3)

A square pad of yellow sticky notes.

19 EGP

Puzzle play mat

3.5 (2)

A blue floor mat made of large interlocking puzzle tiles.

279 EGP

Yellow bath duck

A yellow rubber duck with an orange beak.

29 EGP

Why parents trust us

Safety first

CE-marked materials, no sharp edges, no tiny parts under age 3.

Honest age labels

If it says 4+, a four-year-old can actually play with it.

Gift-ready

Wrapped, ribboned and delivered on the day you choose.

Birthday coming up?

Tell us the age and budget — we'll suggest three winners.

Ask us